A bank of investment, UBS, have done a survey for 515 owners of smartphones to determine the loyalty to the smartphones that they used. The result from this survey has showed that 89% of loyal users are comes from iPhone users. They said that will keep on their loyalty with iPhone and plans to buy the new version of iPhone. In the second place, HTC received 39% of user’s loyalty and all of the users also said that they will keep to buy smartphones from HTC when they want change their mobile phones.

Meanwhile, the manufacturer of BlackBerry, RIM, received 33% of user’s loyalty. RIM has down their numbers if we compared with the same survey in 18 months ago. In the previous survey,RIM gets 66% of user’s loyalty.  If we look back, the percentage for Apple is also little bit down compared to the previous survey. In the last survey, Apple gets 95% of user’s loyalty. While for the 4th and 5th place, there are Samsung and Motorola which get 28% and 25% of user’s loyatly. Their rank, showes that the users from both of these vendors  are very prone to move onto another vendors.